A strategic approach on social networks was developed for the “Summer with a Book” Reading Challenge, which brought together Lithuanian county and municipal public libraries. This included ads, engaging posts, and visually appealing content to promote the initiative and inspire participation.
The campaign successfully highlighted the joy of reading throughout the summer, drawing over 200,000 participants to the challenge. This effort not only fostered a love of reading but also strengthened the sense of community among libraries and readers across Lithuania.
