Want everyone to talk about your brand? Try content from opinion formers.
Working with opinion formers, also known as influencers marketing, used to be something only the biggest brands could afford.
Things have changed, and now influencers can be used by your business, whatever its size, to raise awareness and sales.
When should I choose influencer marketing?
Many brands haven’t tried this type of marketing yet, so it can be difficult to decide if influencer content is right for your business. The Only media team has no doubts about the effectiveness of influencers and is on hand to provide in-depth advice to help clear up any doubts. Opinion leaders can help your business in three ways:
Sales. By using an influencer to promote your product, you can convince your audience that your product or service is useful to them, even if they hadn’t thought about it before. This method can increase sales particularly quickly and effectively.
Awareness. Opinion leaders can reach as many people as a popular news publication by building a specialised and engaged audience. This allows your brand to become more instantly known.
Reputation. By choosing to work with opinion leaders who are trusted by your customers, you will strengthen your brand image and gain a competitive advantage.
From content to measurable results with influencer advertising.
While the most common image of influencers marketing is someone with hundreds of thousands of followers, micro-influencers are just as popular.
Micro-influencers with smaller followings, but highly engaged followers. You won’t have to worry about which ones to choose. The Only media team will help you choose your influencers and guide you through all the steps of the project, so you can enjoy the results.
- We’ll create an effective strategy. Influencer advertising requires preparation, so we’ll first provide you with a concept and a strategy that defines not only how and what results you’re looking for, but also how we’ll measure them.
- We’ll find the right opinion leaders for your campaign. We know the Lithuanian opinion maker market well, so we’ll select the people who will bring together the audience most interested in your product or service.
- We will take care of the professional implementation of the campaign. We will represent your company by coordinating the project, curating the content and preparing all the necessary documents.
- We will initiate unique and integrated solutions. Only Media’s wide range of services allows us to offer our clients integrated solutions covering all digital marketing tools. We will also help you implement large-scale campaigns: ambassador programmes or events.
- We will evaluate the effectiveness of the campaign and present the results. Depending on the objective of your campaign, we’ll assess its success based on numbers, not opinions. Clearly identified results will allow you to optimize future campaigns and save money.
Why is opinion formers' advertising effective?
Opinion formers as a marketing channel is one of the latest marketing trends.
It has quickly entered the agendas of communicators and has become a favourite choice for brands. There are at least seven main reasons why you should try this tool too:
1. Target audience. By choosing the right opinion leader, you will reach people whose preferences and behaviours match your buyer profile.
2. A friend you can trust. The sincere content of an influencer’s ad guarantees a close connection with your audience. For this reason, followers trust the recommendations of opinion leaders and thus contribute to the growth of brands.
3. Unique content. The job of opinion leaders is to present your product in a way that no one else has done before. User-generated content is one of the key elements that will help build brand credibility.
4. A multitude of formats. Influencer content ranges from photos to audio to event appearances. The multitude of ways to present content allows you to create dynamic campaigns that add variety to your brand communication.
5. Exclusive insights. Working with influencers helps you better understand how your audience sees your product or service, get feedback and identify areas for improvement.
6. High engagement. Influencer-generated content is engaging and easy to understand, generating a lot of traffic. Additional tools, such as competitions or other activations, help to harness this traffic to drive purchases or other actions.
7. Variety of channels. We work with opinion leaders who gather their audience on Facebook, Instagram, TikTok, Linkedin, Youtube or create podcasts that can be heard on Spotify or elsewhere. Your brand can be heard or seen on the platforms of your choice.
Is your business ready for influencer advertising? Consult with our team and choose your digital direction for success.