We were commissioned to design a new logo and develop a comprehensive brand book for one of the world’s largest suppliers of wool carpet yarn. The challenge was to capture the company’s rich heritage, exceptional craftsmanship, and unwavering commitment to sustainability, while refreshing its visual identity for a broader global audience.
Our approach included creating a logo that blends tradition with contemporary design, symbolizing both the quality and natural essence of wool. The brand book outlined clear guidelines for consistent visual representation across all platforms, ensuring a cohesive brand presence that resonates with both existing and new markets.
